In our latest commercial collaboration for OCTA, we had the pleasure of servicing the production for a dynamic shoot in Mexico, developed in partnership with the creative minds at global ad agency border/zero.
The campaign cleverly plays on the idea of luck in trading, flipping the narrative to show how OCTA's advanced tools and strategies can replace traditional superstitions like lucky socks and horoscopes.
The concept positions OCTA as the ultimate “lucky charm” for traders, not through chance, but by offering features like Space Feed and tailored trading strategies that deliver real results. The message is clear: with OCTA, luck takes a back seat to something far more reliable.
Released in May 2024, this professional campaign, ‘Octa – Lucky to Have’, brings a fresh, witty approach to trading, proving once again that effective advertising is about blending creativity with strategic insights.